Perfect Day Brand Anthem

When I joined Perfect Day there was a rebrand in progress with a planned launch in Q1 2022. To accompany the refreshed brand launch, there was a need to produce an anthem film to showcase the new positioning, tone, and ethos. The result of that effort is the video above, on which I acted as an agency producer for the internal team. I bid the project and led the approval process on the client side for all locations, casting, music, et al. Even with a truncated timeline, and the holidays in between the project initiation and filming, we were able to deliver on time and under budget.