Perfect Day x JuiceLand

JuiceLand, a Texas-based smoothie and juice cafe, stopped carrying whey protein due to the environmental and ethical toll of the process of traditional dairy whey protein production. In 2022, whey was brought back to the menu, in the form of Perfect Day’s Whey Protein made via precision fermentation that’s nature-identical to traditional whey but with a production process that is far less taxing on the planet.

As Senior Producer at Perfect Day, I was tasked with creating a case study and social promo via man-on-the-street style customer reaction videos.