For Oatly’s Halloween 2021 campaign, we produced Halloween costumes upcycled from Oatly packaging to highlight that waste doesn’t have to be wasteful. A summer intern was hired to make the costumes showcased here from oatmilk, frozen dessert, and Oatgurt containers. Not only was I the lead producer on this photo shoot, working on the location scouting, casting, prop sourcing, hair styling, all logistics, et al, that supported digital and social activities, but the concept was also my idea.